About Willie Pete's

Handmade Lures from a local Oklahoma Fisherman, Brent Hill, an Army veteran who has a passion (obsession) for the outdoors. So how did he come up with the name Willie Pete? Well, he's a long time Field Artilleryman, and the name “Willie Pete” is short for White Phosphorus. Willie Pete (WP) is a military munition and base ejecting artillery round that deploys an air bursting submunition canister, typically used for incendiary effects, screening, spotting, and signaling. 

Willie Pete’s swimbaits are built with only high-quality components; handmade and hand tuned by yours truly. Each resin swimbait has rotating hook hangers, a life-like brush tail, and custom paint.

He also just released the Crazy Dice! Check All Of His Baits Below!