Cotton Cordell Big O Med Diver 1/3oz 2 1/4" - Pearl/Red Eye

The late Cotton Cordell transformed Fred Youngs wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Youngs original, but you can depend on each Big O to run true right out of the box, at the same depth, every time.